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Task: Corporate Management Team Meeting
Challenge: A large corporation wanted to completely transform its traditional business-meeting format from one where attendees receive lots of output from speakers, but provide minimal input, to one where a creative, inspiring, and interactive environment would allow senior managers to think differently, think fun, and think big!
Outcome: Surprised attendees were greeted by a fun hip-hop DJ scratching on stage and groovin’ to a new beat. Teams worked together to compose, produce, market, and perform an original song using digital DJ equipment and multimedia technology, which taught individuals to think differently in their defined roles. They also learned to practice strategic thinking in a team setting by performing a SWOT analysis, and it’s implications on their business.
From the fun cocktail party the night before, to the big breakfast bar in the morning (which showcased photos from the previous night’s event), to the casual family-style lunch that followed, attendees were pleasantly surprised by each new and different twist in the meeting. Two weeks after the event, each attendee received an iPod Shuffle with a pre-recorded, personalized message from the company’s president, as a fun reminder of the meeting’s takeaway message.